Creating a website or blog is not a difficult task, the difficult task is to drive traffic to your website or blog. Traffic is backbone of your website, whether your website or blog is a hobby based, business or for online earning purpose, you need traffic to expose your website or blog to the world.
Getting traffic to your website is the most difficult part. Most of the time, new webmasters or bloggers makes really strange mistakes that becomes really harmful to their websites and rather then increasing their rankings, they becomes the reason to drop their website or blog ranking. So if you're thinking to drive free traffic to your website, you must be really very careful before choosing any method.
You can find lots of scam and malware packed methods that claims to drive free traffic to your website, if you use those methods, you'll see a rapid boost in traffic and ranking to your website, but its not a long term effect, because those programs submits your websites to blogs, forums and directories in form of spam comments and thus as soon as Search Engines recognize those links as spam comments, they'll drop the ranking of your website immediately.
well there are 3 ways to drive traffic to your website or blog, 1 is paid and other 2 are free:
- Pay Per Click Advertising
- Guest Blogging
- Social Media Sharing
Here I'm sharing all 3 traffic sources, it depend upon you which source or method do you use. But keep one thing in mind that you must have a aim in mind that you should be able to convert that visitors into your website or blog subscriber.
Drive Traffic Through PPC:
PPC is a Pay Per Click Advertising. Its a paid method of driving traffic to your website or blog. Its a pre paid advertising program in which your account will be paid when someone click on your ads. The most common and reliable PPC program is Google Adwords.
Here's how PPC Advertising Looks Like:
If your are using this method, you must choose the blogs according to the relevancy of your blog or website niche, page rank, backlink allowance and domain authority. You must be aware that the blon on which you're putting your website or blog link, must not be using rel="nofollow" otherwise that link wont count as a backlink and your effort and time will be wasting.
You should be choosing the website or blog for using it as a platform for backlinking must be based on following points:
Social Bookmarking
Social Bookmarking is the most advance way to get free backlinks and traffic to your website or blog. There are more then 380+ Social Bookmarking website on net. Most of the sites are using DOFOLLOW attribute which means each link on that social bookmarking will be counted as a authority backlink to your site. Many Social Bookmarking sites like Dig, Stumbleupon, Technorati, Diigo etc have very high page ranks so that each of your link will be able to improve your search ranking, page rank and traffic to your website.
Here's how PPC Advertising Looks Like:
The search results in the red outline are paid links, its PPC advertising, while other are organic search results. The top and right hand spaces are reserved to Paid Search Results. For any newly created Website or Blog, PPC Advertising program is best program to boost up traffic. Because these PPC links are separated from Organic Search Results, they looks prominent and thus attracts the Searchers. But once your campaign expires, it affects drastic drop in your traffic. PPC is the way to drive traffic to your website or blog in short term just to inform Search Engines that your websites is there.
Drive Traffic Through Guest Blogging
If you are a blogger, you must be aware of Guest Blogging. You must have heard this term many times in connection with SEO and link building. Posting your website or blog link on other websites or blogs is a very common, easy, free and reliable way to get free backlinks as well as free traffic to your website or blog.If your are using this method, you must choose the blogs according to the relevancy of your blog or website niche, page rank, backlink allowance and domain authority. You must be aware that the blon on which you're putting your website or blog link, must not be using rel="nofollow" otherwise that link wont count as a backlink and your effort and time will be wasting.
You should be choosing the website or blog for using it as a platform for backlinking must be based on following points:
- Unique Visitors per day on that website or blog.
- New Visitor's percentage on that website or blog.
- Does those websites or blog allow backlinks (rel="dofollow")
- Must be of the same category or niche
- Should be free
Conclusion
I've described all 3 traffic methods to drive paid as well as free traffic to your website or blog. Before using any of the above method, you should have both negative and positive points in your mind. All of the above methods are beneficial for your website or blog. It doesn't matter whether you use Paid method or Free method, it'll effect positive for your website or blog.
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